This project, which consisted in producing a publicity commercial, is one of the most fascinating and exciting projects we have ever worked on. Genialidades was responsible for the concept of the video, its scripting, art direction and production. To create this video, we worked with the renowned director Carles Valdés, who directed other commercials that received a great reaction, such as “Patria”, the commercial for Barcelona’s erotic festival, which took home a Leon de Cannes award. The end result gave us goose bumps.

CONCEPT / CREATIVE DIRECTION / ART DIRECTION / STRATEGY / BRAND IDENTITY / STORYTELLING / COPYWRITTING / MOODBOARD / VIDEO