Transforming a family business that was originally set up as a metalworking shop, and with more than 65 years of experience, into a modern business specialising in light fittings is no simple task, or better put… is a task perfectly suited to Genialidades! Completely redesigning its strategy, concept and naming and applying the most appropriate creative and artistic direction, Lumik, a company that combines years of experience and passion, is now a benchmark for quality light fittings.

Identity: Hey Studio

CONCEPT / NAMING / CREATIVE & ART DIRECTION / PHOTOGRAPHY / WEB