The vegetable juice brand Liquats Vegetals, parent brand of drinks like Yosoy, Monsoy, Almendrola and Natrue gave us the job of redesigning their identity, if, and only if, we respected their most standout hallmarks. In the case of this company with an important mission (to feed the world in the healthiest, most sustainable way), the most representative symbol is the Montseny mountain range, in the foothills of which is their factory and where the water used to make their drinks is sourced.
Here in Genialidades our team got to work designing both their corporate identity and its application in different formats. Although we had to delay its launch in public due to the pandemic, when we finally did, setting up a stand for them in the Alimentaria trade fair, it was a huge success.
PACKAGING / BRAND IDENTITY / CREATIVE & ART DIRECTION / PHOTOGRAPHY